Typography Project: Word Mark

We were commissioned by our professor to create a word mark based off of a business of our own choosing. So I decided to base my design off of the church that I'm helping plant. The church is called Restoration Church and it meets on Saturday nights. The worship service is aptly named Saturday Night Fever and the idea is that we get 'infected' with Jesus' love for us.

I'm leading the children's ministry and based off of the Saturday Night Fever idea, I'm calling the children's ministry "the cure" being that Jesus' love is the cure for our lives. This word mark was definitely not easy for me to develop. I started with the idea of basing the design off of a hospital emblem, such as the blue sign with a white H in the middle that you often see on roads. But that felt a little too impersonal to be the logo for something geared towards children.

After a few different class sessions and some conversations with my teacher, I ended up with a word mark that I'm mostly happy with. Here is the envelope and the stationary applications for my word mark. I created a business card too, but the colors didn't come out correctly when I saved it as a .jpg so you only get to see these. But I love them.